OwnTheTab

Ordering OS + AI marketing agency

Own the order.Own the guest.

Your guests. Your data. Your tab.

Book a demoSee the whole cycle

Our mission

OwnTheTab gives restaurant owners the whole cycle, from the first click to the in-store order and the repeat visit, with an AI marketing agency built in.

Your own AI marketing agency, built into your ordering system.

Stop renting your customers.

One platform.
You're in control.

Restaurants pay agency retainers for marketing, marketplace fees on orders and a patchwork of apps, and still get only the order. OwnTheTab puts marketing, orders and guest data in one platform that you control.

BeforeYou get only the order.
  1. Agency
  2. Marketplace
  3. Many apps
  4. Only the order
NowYou control it all.
  1. OwnTheTab
  2. Marketing
  3. Orders
  4. Guest data

The whole cycle

Marketing first · first click → in-store order → repeat visit

  1. 01

    Marketed

    AI agency advertises to new and existing guests.

  2. 02

    First click

    Guest finds your store, app or ad.

  3. 03

    Ordered

    Web, app, AI phone or in-store POS on the Sunmi T3.

  4. 04

    Known

    Every guest's behavior on one profile.

  5. 05

    Back

    Repeat visit, online or in-store.

Semi-automatic

Your own AI
marketing agency

Restaurants used to hire marketing agencies on expensive retainers. OwnTheTab builds a semi-automatic agency into your ordering system: it tracks, targets, drafts and sends, and nothing goes out until you approve.

The agency
  1. Trackevery guest
  2. Targetwho to reach
  3. Draftads + offers
  4. You approveor edit, or pause
  5. Sendnew + regulars
You
  • 01. Review every draft
  • 02. Approve or edit
  • 03. Pause anytime

Every click, call and visit.
One guest profile.

The profile is what your AI marketing agency reads. Every channel writes to the same guest record, on one live database.

  • Web storefront
  • Ordering app
  • AI phone line
  • POS

Drafted by the AI agency · approved by you

Ads for new guests.
Nudges for regulars.

First orderWelcome offer2nd-order nudgeRegularLoyalty + birthdayWin-back if quiet

New guests

  • Welcome offer after the first order
  • Second-order nudge to build the habit
  • Spotted as new in the guest list

Regulars

  • Loyalty rewards across web, app and phone
  • Win-back when a regular goes quiet
  • Birthday offers
Sample ordering screens: an item page with protein and add-on choices, and a checkout with pickup time, tip and total.
Sample UI · “Kettle & Fern” is a fictional example restaurant, not a customer.

Your brand.
Your menu.

A branded storefront on your own domain. Guests order direct from you, not inside someone else's marketplace.

Web
Mobile-first menu with options and add-ons. Pickup and delivery, with orders saved to your own records.
App
Your branded app with guest accounts, saved favorites and one-tap reorder.

Every call answered.
Every order captured.

The AI line knows your menu and hours, takes the order, confirms it back and sends it to the kitchen. Callers join your guest list like any other order.

  1. Call answered
  2. Order confirmed
  3. Sent to the kitchen
  4. Callers connected to the right store
  5. Answers on hours and order status

Counter to kitchen.
One system.

POS, kitchen display and team app on the same system as your storefront and AI phone line. One system from counter to curb.

Sunmi T3 PRO MAX countertop terminal with built-in receipt printer, showing the OwnTheTab POS order screen
Example screen · fictional “Example Restaurant”. Sunmi T3 product image © SUNMI.

POS hardware

OwnTheTab POS
on Sunmi T3

Take counter orders, tap to pay and print the receipt on one terminal, on the same system as your storefront, app, AI phone line and guest list.

  • 15.6" Full HD touchscreenBezel-less, 1920 × 1080
  • Flips to face the guestFlippable main display
  • Tap to pay on screenNFC built in, SoftPOS supported
  • Dual screenOptional 10.1" or 15.6" customer display
  • Built-in 80mm printerHigh-speed Seiko thermal printer (T3 PRO MAX)
  • Fingerprint sign-inOn the power button

Team app

One place for your staff across your locations, with text-code sign-in.

OwnTheTab POS

Our own point of sale on the Sunmi T3, connected to the rest of the system.

Kitchen display

Online, phone and in-store orders on one screen in the kitchen.

Schedules and timesheets

Plan shifts and track hours without a separate scheduling tool.

Delivery dispatch

Send each order to your own drivers or to third-party delivery.

Works with your current POS

Connects to Toast, then Square and Clover, so you can start without switching.

Who it's for

Independents and small groups.

Pizza and quick-service first, because that's where we built it. Chicago first.

  • Independent restaurants and small groups (one location or a handful) that do a lot of pickup and delivery.
  • Pizza and quick-service first, because that's where we built it.
  • Owners paying marketplace commissions or several separate tools for ordering, marketing, phones and scheduling.
  • Restaurants on Toast, Square or Clover that want to start without switching POS, and move to ours when they're ready.
  • New openings that want one system from day one.

Live in three steps

  1. Step 01

    Start with what you have.

    Keep your current POS. We set up your branded ordering site, marketing and phone line, using your menu and your brand.

  2. Step 02

    Bring your guests home.

    Move your regulars to direct ordering, then use your own guest list for marketing.

  3. Step 03

    Run the whole cycle.

    When your POS contract or hardware is up, move to the OwnTheTab POS and kitchen screen, so everything runs on one system.

Built inside a working
restaurant group

OwnTheTab is built and running inside a working Chicago restaurant group, so every feature has to hold up on a real dinner rush.

All-in-one

Marketing, ordering, POS, KDS, scheduling and delivery dispatch.

Real tech

Real software and one live guest database, not just a website.

Running in production at

Pazza Pizza · Chicago

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Book a demo

See OwnTheTab on a working restaurant: storefront, app, AI phone line, POS on the Sunmi T3 and your built-in AI marketing agency in one system.

Book a demo

Nik Halimi, Founder, OwnTheTab

Own the order. Own the guest.